Privacy Policy
Last Updated: December 23, 2025
Introduction
Aimy inc., located in Japan respects your privacy, and we are committed to protecting it through this Privacy Policy.
As used in this Privacy Policy, “Aimy”, “we”, “us”, or “our” refer to Aimy inc.
This Privacy Policy describes the types of personal information we collect from you, that we may receive from third parties or your contacts or that you may provide when you use (a) Aimy's applications for mobile devices (the "Apps") and (b) Aimy's web domains and subdomains (our “Sites”). We refer to the content and functionality of the Apps and the Sites, as our "Service". We refer to the Apps and the Sites together as the "Platform."
Please familiarize yourself with our privacy practices and contact us as described below in Section XI - Contacting Aimy if you have any questions.
This Privacy Policy applies to the personal information we collect:
・ Through the Services; and
・ By email, text, and other communications between you and us and/or the Services.
It does not apply to information collected by any third party (including but not limited to our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Platform.
Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will handle your information.
Changes to Our Privacy Policy
This Privacy Policy may change from time to time so please check this Privacy Policy periodically for updates.
If we make material changes to how we treat our users’ personal information, we will notify you through a notice in the Platform. The date this Privacy Policy was last updated is identified at the top of the first page of this Privacy Policy. Unless otherwise stipulated under applicable law, you are responsible for ensuring you periodically visit this Privacy Policy to check for any changes.
I. Information We Collect and How We Collect It
Personal Information We Collect
When we talk about personal information (or personal data), we mean any information that relates to an identified or identifiable living individual. We collect and process:
・ Registration Data/Identifiers: Email address
・ Your Contents you submit: Photos, videos, recordings or chat communications you upload and/or submit (“Your Contents”)
・ Apps Profile data: Your username, your avatar, and your other profile information.
・ Massages: This includes the messages you send and receive through the Apps, as well as the information you provide when contacting us, such as through support or inquiry forms.
・ Technical and Usage Data/Networking Activity: including:
・ Details of your visits to and actions in the Apps, including traffic data, location data, logs and other communication data, the resources that you access, and your use of the Apps.
・ Information about your device and internet connection, including your IP address through which you access the Apps, operating system, browser type, mobile network information, location, time zone, the unique mobile device ID or virtual unique device identifier for any mobile device used to access your account.
・ Metadata and other information associated with files stored on your device.
・ Information about your internet connection, the device you use to access the Apps, and related usage details.
・ Transaction data: Details of transactions you carry out through the Apps using in-game currency.
We use third-party payment processors to process payments made to us. In connection with the processing of such payments, we do not retain any personal information or any financial information such as credit card numbers. Rather, all such information is provided directly to our third-party processors whose use of your personal information is governed by their privacy policies. We have no control over, and are not responsible for, this third party’s collection, use and disclosure of your personal information.
How we collect your personal information
We collect and receive your personal data using different methods:
・ Personal data you directly provide to us
We receive personal data about you from third parties. Such third parties may include third parties that provide technical services to us so that we can provide the Apps.
・ Personal data received from third parties
We receive personal data about you from third parties. Such third parties may include third parties that provide technical services to us so that we can provide the Apps.
・ Automatic Data-Collection Technologies
When you access and use the Platform, we collect certain usage data and technical data.
The automatic data collection technologies we use to collect this data may include:
・ Cookies (or pixel tags and other similar technologies). A cookie is a small file placed on the hard drive of your computer or device. You may refuse to accept browser cookies by activating the appropriate settings on your browser. However, if you select this setting, you may be unable to access certain parts of the platforms.
・ Web Beacons. Our emails may use small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
・ Resettable Device Identifiers. We may collect a resettable device identifier from your device. Resettable device identifiers can be used like cookies and are found on many mobile devices and tablets (for example, the “Identifier for Advertisers” on Apple iOS devices and the “Google Advertising ID” on Android devices). Like cookies, resettable device identifiers are used to make online advertising more relevant, and for analytics and optimization purposes.
You may also control the information that we collect through the settings on your mobile device. You may adjust the settings of your mobile device to prevent the Apps from obtaining location information. However, please note that the Platform may rely on cookies and location information to function properly and some parts of the Apps may not be available if you disable cookies.
II. How We Use Your Personal Information
We use personal information that we collect about you or that you provide to us for the purposes set out in this section. If we wish to make any changes to these purposes, or if we wish to use your personal data for any purpose that is not listed in this section, we will notify you using the contact details we hold for you. We transfer personal information that we collect about you or that you provide to us for the purposes set out in this section to Japan.
PART A: PROVISION OF THE APPS
Purpose: To provide our Apps
| Description | Categories of data | Legal Basis |
|---|---|---|
| Provision of our Apps: When you use our Apps, we process your personal data so that we can provide our Apps to you, including to ensure that our Apps are working properly, to show you the correct notices and information, and to ensure that our Apps are kept secure. This data is sometimes automatically collected and transmitted to us. | Technical and Usage Data/Networking Activity | It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you, or it is in our legitimate interest to use personal data in such a way to ensure that we provide access to our Apps in a secure and effective way. |
| When you use our Apps, we may also ask for your permission to send you push notifications. If you allow this feature, we may send you push notifications through our Apps, for example, reminders, alerts, updates and other information. You can configure and turn off push notifications via your device settings at any time. | Our use of push notifications will be subject to the permissions that you provide and your system settings. | |
| Our Apps may also send us (or our IT suppliers) an error message in the event of a crash or other error (e.g. after the Apps have unexpectedly quit because of a program error or has stopped responding to your input). The error message contains Technical Data and information about which part of our App’s software code has caused the error. This information helps us understand the cause of the error so that we can develop a fix to prevent that error from reoccurring and therefore improve the Apps for all users. | ||
| To manage your account registration and access to the Apps: You will be required to register an account with us in order to gain access to the Apps. To register for an account, you will need to provide all required personal data. We will use this data to process your registration and to identify you when you log in to your account and access the Apps. | Registration Data/Identifiers Apps Profile Data | It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you, or it is in our legitimate interest to use personal data in such a way to ensure that we provide access to our Apps in a secure and effective way. |
| To manage your App account profile: We will use your personal data to store information about you and your preferences, allowing us to customize the Apps according to your individual interests and recognize you when you return to the Apps. | Technical and Usage Data/Networking Activity Apps Profile Data | Any Apps Profile Data that you submit is voluntary, although you are required to supply some Apps Profile Data as a part of interacting with and using the Apps. It is in our legitimate interest to use your Apps Profile Data, so that we can provide our Apps effectively. |
Purpose: To provide our Apps
| Description | Categories of data | Legal Basis |
|---|---|---|
If you have a general question or need help with any issue concerning our Apps: There are various ways in which you are able to contact us with general inquiries and to provide feedback, including using the details set out in the Contacting Aimy section XI, through any other ‘contact us’ or similar feature that we make available on our Apps. When you make an enquiry or provide feedback, we will collect and process your personal data including any personal data you volunteer, that is relevant to your enquiry or feedback. If you have a technical issue concerning our Apps, we may also process Technical and Usage Data/Networking Activity to help us diagnose and fix the technical issues you are experiencing. We will use this information so that we can effectively manage and respond to your enquiry or feedback. | Registration Data/Identifiers Profile Data Technical and Usage Data/Networking Activity Personal data that is volunteered as part of feedback Messages | It is in our legitimate interest to use your personal data in the ways described in this section to ensure that we are able to help you with your enquiry and provide a good standard of service. |
PART B: BUSINESS ADMINISTRATION, FINANCIAL AND LEGAL
| Description | Categories of data | Legal Basis |
|---|---|---|
| Receipt of service: If we have engaged an organisation to provide us or our client with services (for example, IT support or financial advice), we will collect and process your personal data if you are a contact within the relevant organisation in order to manage our relationship or our clients with the organization, to receive services from the organisation and, where relevant, to provide our services to others including our customers. | Registration Data/Identifiers Profile Data Technical and Usage Data/Networking Activity Personal data that is volunteered as part of feedback Messages | It is in our legitimate interest to use your personal data in the ways described in this section to ensure that we are able to help you with your enquiry and provide a good standard of service. |
Business administration, finance, and legal compliance: We may use an individual’s personal data for the following business administration and legal compliance purposes: ・to facilitate the operation or effective management of our group of businesses; for financial, accounting and tax purposes; ・to comply with our legal obligations; ・to enforce or protect our legal rights; ・to deal with complaints; ・to protect the rights of third parties (including where health or security of an individual is endangered (e.g. a fire); and ・in connection with a business transition or sale such as a merger, re-organization, acquisition by another company, or sale of all or a portion of our assets. | Registration Data/Identifiers Transaction Data | It is necessary for us to use personal data in this way to perform our obligations in accordance with any contract that we may have with the organisation, or it is in our legitimate interest to use personal data in such a way to ensure that we have an effective working relationship with the organisation and are able to provide our services to others in an effective way. Where we do this on behalf of our clients as a data processor, we do not require a legal basis for such processing. |
In addition, we may use Your Contents you provide us to improve our Services, for example to train the AI models.
III. How Long We Keep Your Information
We will only store your information as long as necessary to fulfil the purposes for which the information is collected and processed or, where applicable law provides for longer storage and retention periods, for the storage and retention period required by law.
Where we process personal data in connection with the registration and use of an account on our App, we may retain your personal data for up to three years from the date that the relevant account is terminated (and in compliance with our data protection obligations). We may then destroy such files without further notice or liability.
If any personal data is only useful for a short period (such as for a specific activity, promotion or marketing campaign), we will not retain it for longer than the period for which it is used by us.
If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications in the future. However, we will not use this personal data to send you further marketing unless you subsequently opt back in to receive such marketing.
IV. How We Share Your Information
We disclose aggregated information about users, and information that does not identify any individual, without restriction.
We also disclose personal information that we collect or you provide as described in this Privacy Policy:
・ To our subsidiaries and affiliates;
・ To contractors, service providers, advertising partners, event partners, and other third parties we use to support our business and/or the Apps and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
・ To third-party advertising partners when you use the Platform. This data is used to provide you with, and measure the effectiveness of, online personalized advertising and for other advertising related activities;
・ To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Aimy’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceedings, in which personal information held by Aimy about App users is among the assets transferred.
・ To auditors, lawyers, accountants and other professional advisers; From time to time, to other third parties for any other purpose disclosed by us when you provide the information. With your consent.
・ We also disclose your personal information:
・ To comply with any court order, law, or legal process, including responding to any government or regulatory request.
・ To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
・ If we reasonably believe (within the bounds of applicable law) disclosure is necessary or appropriate to protect the rights, property, security or safety of Aimy, our customers, or others, or to address technical issues. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Choices About How We Use and Disclose Your Information
We have created mechanisms to provide you with the following control over your information:
・ Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Apps may then be inaccessible or not function properly.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You may opt out of receiving targeted ads from members of the Network Advertising Initiative on their website. https://optout.networkadvertising.org/?c=1
California residents may have additional personal information rights and choices. Please see Your California Privacy Rights for more information.
V. Children’s Privacy
If we learn we have collected or received personal information from a child under thirteen (13) without verification of prior parental consent, we will delete that information. If you believe we may possess or have received any information from or about a child under thirteen (13) without such prior parental consent, please immediately contact us by email at the email address provided in the “Contacting Aimy” Section XI below.
In one or more countries outside the United States, the applicable age is fourteen (14) years of age, rather than thirteen (13) years of age.
California residents under sixteen (16) years of age may have additional rights regarding the collection and sale of their personal information. Please see Your California Privacy Rights below for more information.
VI. How We Protect Your Information
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, theft, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls.
We do not and will not, at any time, request your credit card information, your login information or other identification in a non-secure or unsolicited communication (such as email).
Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to or on our Platform. Any transmission of personal information is at your own risk. You assume this risk by using any part of the Apps. We are not responsible for circumvention of any of our privacy settings or security measures, and/or any damages resulting from such circumvention.
VII. How We Protect Your Information
PART A: PROVISION OF THE APPS
You can review and change your personal information by sending us an email at the email address provided in the “Contacting Aimy” Section XI below to request access to, object to, correct or delete any personal information that you have provided to us.
We may not accommodate a request to change information if we reasonably believe the change would violate any law or legal requirement, or cause the information to be incorrect.
If you delete your user content, copies of your user content may remain viewable in cached and archived pages, or might have been copied or stored by other users. Proper access to and use of information, including without limitation user content, is governed by our Terms of Use.
You may email us at the email address provided in the “Contacting Aimy” Section XI below to request that we delete your personal information from our database. For such requests, please write “delete my personal information” in the subject line, and include your email address in the body of the message. We will use commercially reasonable efforts to honour your request. We may retain an archived copy of your records as required by law or for administrative purposes.
Please note that we will store communications you may send through the Apps, as well as any comments you may post, and they may not be subject to modification or deletion.
Please note, similar rights will apply in the UK, EEA and Switzerland. Please see the Privacy section for users from the EEA. UK and Switzerland for further information
VIII. Links To Third-Party Websites And Services
The Platform may contain links to other websites and online services. If you choose to click through to one of these other websites or online services, please note that any information you may provide will be subject to the privacy policy and other terms and conditions of that website or service, and not to this Privacy Policy. We do not control third-party websites or services, and the fact that a link to such a website or service appears in the Platform does not mean that we endorse it or its provider, or have approved the provider’s policies or practices related to user information.
Before providing any information to any third-party website or service, please review the privacy policy and other terms and conditions of that website or service. You agree that Aimy will have no liability for any matters relating to a third-party website or service that you provide information to, including their collection and/or handling of that information.
IX. Privacy Section for Users from the UK, EEA and Switzerland
When we refer to the term “GDPR” in this Privacy Policy, we mean the European Union General Data Protection Regulation. If you are located in the UK, EEA or Switzerland please note that your personal information may be transferred outside of the UK, EEA or Switzerland. Your consent to this Privacy Policy together with your submission of personal information constitute your agreement to these transfers. By continuing to use our Apps you acknowledge that your data will be processed in accordance with this Privacy Policy.
A. Data Controller
Please note, similar rights will apply in the UK, EEA and Switzerland. Please see the Privacy section for users from the EEA. UK and Switzerland for further information
B. International transfers of personal data
Non-UK/EEA countries may not provide the same degree of protection for your personal data, may not give you the same rights in relation to your personal data and may not have a data protection supervisory authority to help you if you have any concerns about the processing of your personal data. However, when transferring your personal data (that originates from the UK, EEA or Switzerland) outside the UK, EEA or Switzerland, we will comply with our legal and regulatory obligations in relation to your personal data, including having a lawful basis for transferring personal data and putting appropriate safeguards in place to ensure an adequate level of protection for the personal data. We will take reasonable steps to ensure the security of your personal data in accordance with applicable data protection laws.
When transferring your personal data outside the UK, EEA or Switzerland, we will, where required by applicable law, implement at least one of the safeguards set out below. Please contact us if you would like further information on the specific mechanisms used by us when transferring your personal data outside the UK, EEA or Switzerland.
・Adequacy decisions: We may transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission and/or the UK/Swiss Government (as applicable).
・Model clauses: Where we use certain service providers, we may use specific standard contractual clauses approved by the European Commission and/or the UK/Swiss Government which give personal data the same protection it has in Europe, Switzerland and/or the UK.
C. Rights of EEA Residents
If you are accessing or using the Platform from within the UK, EEA or Switzerland you may have the following rights under the GDPR (as well as other rights). If you wish to exercise any of these rights, you may do so by contacting us as provided (a) in Section XI below, or (b) otherwise in this Privacy Policy.
・Right of Access: You have the right to obtain confirmation from us as to whether or not we process personal information from you and you also have the right to at any time obtain access to your personal information stored by us.
・Right to Correction of your Personal Information: If we process your personal information, we use reasonable measures to ensure that your personal information is accurate and up-to-date for the purposes for which your personal information was collected. If your personal information is inaccurate or incomplete, you have the right to require us to correct it.
・Right to Deletion of your Personal Information or Right to Restriction of Processing: You may have the right to require us to delete your personal information or to restrict of processing of your personal information.
・Right to Withdraw your Consent: If you have given your consent to the processing of your personal information, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on the consent before the withdrawal.
・Right to Data Portability: You may have the right to receive personal information concerning you and which you have provided to us, in a structured, commonly used and machine-readable format or to transmit this data to another controller.
・Right to Object: You may have the right to object to the processing of your personal information as further specified in this Privacy Policy.
・Right not to be subject to automated decision making and profiling: You have the right not to be subject to a decision when it is based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for the entering into, or the performance of, a contract between you and us.
・Right to Lodge a Complaint with Supervisory Authority: You have the right to lodge a complaint with your relevant data protection supervisory authority located in the European Union. If you are located in the EEA, further information about how to contact your local data protection authority is available on the website of the European Commission. If you are located in the UK the regulatory authority is the Information Commissioner’s Office (“ICO”). Contact details for the ICO can be found on its website at https://ico.org.uk.
D. If you fail to provide your personal data
Where we are required by law to collect your personal data, or we need to collect your personal data under the terms of a contract we have with you, and you fail to provide that personal data when we request it, we may not be able to perform the contract we have or are trying to enter into with you. This may apply where you do not provide the personal data we need in order to provide the Apps or to process an application to register an account. In these circumstances, we may have to cancel your application or the provision of the relevant Apps to you, in which case we will notify you.
X. Privacy Section for Users from the U.S.
A. Application
If you reside in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, or Washington, this section applies to you.
B. Authorized Agent
You may designate an authorized agent to submit requests on your behalf by designating such an agent in writing. We may require the agent to provide us with proof that you have authorized the agent to make requests on your behalf prior to accepting requests from the agent.
C. Your Rights
・Right to Access: You may request a copy of your personal information that we have collected about you.
・Right to Delate: You may request to delete your personal information.
・Right to Correct: You may request to update or correct your personal information.
・Right to Opt Out: You may have the right to opt out of targeted advertising and the sale of your data (as defined under relevant and applicable law).
To make such a request, please send an email to the email address provided in the “Contacting Aimy” Section XI below or write us at the address provided in the “Contacting Aimy” Section XI below.
We will not discriminate against you for exercising any of these rights above.
D. California Residents
As the terms are defined under the California Privacy Rights Act, we do not knowingly sell or share your personal information. We do not have actual knowledge that we sell or share the personal information of minors under 16.
If you are a resident of California, you have specific rights regarding our handling of your “personal information” as specifically defined in California’s “Shine the Light” law (Cal. Civil Code Section § 1798.83). This law permits users of our Apps who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to the email address provided in the “Contacting Aimy” Section XI below or write us at the address provided in the “Contacting Aimy” Section XI below.
Within thirty (30) days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for such third parties’ direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. A request may be made no more than once per calendar year and we are not required to respond to requests made by means other than through the email address and mailing address above.
XI. Contacting Aimy
If you have any questions, inquires, requests, comments or complaints concerning this Privacy Policy or our information practices, please contact us at support@aimmy.jp or by regular mail at the following address: Privacy Officer, Aimy Inc., 1-10-11, Fujiwara Building 2F, Ebisu Nishi, Shibuya, Tokyo, Japan.